When a creative idea as beautiful as the latest SERVPRO campaign comes about, placing the unit becomes the fun part. I was able to work with our media team on the proper creative units and targeting audiences to ensure that the campaign got the largest and most rewarding reach to meet client KPI’s.

With the influx of creative assets, our paid units that stretched the campaign needed CTA-driven copy to help achieve the campaign objectives. Through A/B testing we were able to provide the best copy options for our client’s success.

Organic social media is a must to ensure your client gets the most out of a campaign’s traction. I led the development of the 2022 Social Media Strategy Playbook for SERVPRO ensuring that the brand had one unified voice for all of their content, including campaign asset posting.